Video testimonials remain one of the most powerful ways for businesses to build trust and connect with their audience. Two platforms that help companies create and manage these testimonials are Vibeo and Vocal Video. With Vibeo’s exciting new features and competitive pricing plans, let's compare which platform is the best fit for your business.

Ease of Use

Vibeo: Vibeo focuses on simplicity. Its user-friendly interface and guided process make it easy for anyone, even without technical skills, to create and manage video testimonials. The new onboarding guides have made it even simpler to set up campaigns and collect testimonials.

Vocal Video: Vocal Video offers an intuitive user experience as well, but some features like video editing and template management can feel a bit more complex for beginners.

Verdict:
Both platforms are easy to use, but Vibeo’s emphasis on simplicity might be more appealing to those looking for a more guided and streamlined experience.

Features and Functionality

Vibeo: Vibeo has significantly upgraded its feature set to include:

• AI-Generated Subtitles: Now supporting 16 languages, with plans to add more.

• Advanced Customization: Full control over lower-thirds, title cards, and fonts, ensuring that your testimonials perfectly match your brand.

• Widget Integration: A major new feature is the ability to embed customizable video widgets on your website, giving your customer feedback more visibility.

• Automated Workflow: Vibeo automates the entire process, from collection to editing, saving time and reducing manual work.

Vocal Video: Vocal Video provides strong features as well, including:

• Pre-built Templates: Quickly create polished videos with ready-made templates.

• Automatic Transcriptions: Automatically transcribe videos, with the ability to edit for accuracy.

• Flexible Sharing: Share videos seamlessly across platforms, including social media and email.

Verdict: Vibeo’s emphasis on automation, customization, and its new widget feature gives it a strong advantage over Vocal Video’s more templated and manual approach.

Pricing

Vibeo:

• Basic Plan: Priced at $23 per month (billed annually), this plan includes all the core features you need to start collecting and customizing video testimonials.

• Expert Plan: At $39 per month, this plan unlocks additional features, including video widget integration, and is ideal for businesses looking for more advanced customization and embedding options.

Vocal Video:

• Free Trial: Vocal Video offers a limited free trial, but paid plans start at $69 per month. While these plans include access to the platform’s full feature set, the higher cost can be restrictive for small businesses or those just starting out.

Verdict: Vibeo’s lower starting price makes it the more budget-friendly option, especially for small to medium-sized businesses. Vocal Video’s higher pricing might suit larger businesses with bigger budgets, but Vibeo’s plans offer a greater value overall.

Customization and Branding

Vibeo: Vibeo gives users extensive customization options, allowing for complete control over the appearance of their videos. You can modify lower-thirds, title cards, and subtitles to match your brand, ensuring your testimonials look polished and professional.

Vocal Video: Vocal Video also offers customization options, allowing you to add logos and change colors. However, its templated approach may limit some of the finer controls that Vibeo offers.

Verdict: Vibeo offers more flexibility for businesses that want to fully customize the look and feel of their video testimonials.

Video Quality

Vibeo: Videos on Vibeo are rendered in 1080p, providing sharp, high-quality visuals that stand out. This level of quality ensures that your testimonials appear professional and engaging to your audience.

Vocal Video: While Vocal Video offers good quality, it doesn’t match the full high-definition output that Vibeo provides.

Verdict: If video quality is a top priority, Vibeo’s 1080p resolution is superior and gives your videos a more polished, professional feel.

Customer Support and Community

Vibeo: As a newer platform, Vibeo focuses on providing personalized customer support. The team is responsive and available through multiple channels, ensuring that users get the help they need. Additionally, the Vibeo community is growing, with users actively sharing tips and best practices.

Vocal Video: Vocal Video provides extensive customer support through a knowledge base, video tutorials, and direct assistance. As a more established platform, it also benefits from a larger community of users sharing advice and strategies.

Verdict: While both platforms offer strong customer support, Vibeo’s personal touch and responsiveness make it stand out, especially for smaller businesses seeking close communication with their software provider.

Which Platform is Right for You?

Choosing between Vibeo and Vocal Video depends on your business needs and priorities.

• Choose Vibeo if you’re looking for a more affordable, user-friendly platform with advanced automation, high-quality video output, and flexible customization options. It’s especially suited for businesses that want to save time with automated workflows and create professional-looking testimonials effortlessly.

• Choose Vocal Video if you need a more established platform with pre-built templates and are willing to pay a higher price for a wider range of sharing options and flexibility.

Both platforms provide powerful tools for collecting and leveraging video testimonials, but for those looking for ease of use, automation, and value, Vibeo is the stronger option in 2024.