Cold outreach is hard.
People ignore emails. They delete LinkedIn messages. They don’t trust your pitch because they don’t know who you are.

But they do trust people like them.
That’s why video testimonials are a powerful addition to any B2B outbound strategy.

Why traditional outreach isn’t enough anymore

Here’s the problem:

• Your prospects receive dozens of sales messages per day

• Most messages sound the same

• They don’t want another demo, they want proof

Social proof isn’t optional anymore. It’s a shortcut to trust.
And in cold outreach, trust is what gets you replies.

The power of testimonial-driven outreach

A short, authentic video of one of your real customers can do what no sales copy ever could:

✔ Show real results
✔ Speak the prospect’s language
✔ Reduce perceived risk
✔ Prove you’re not just another tool

It’s not just marketing fluff. It’s evidence.

Imagine receiving this email:

“Hey Marc,
I know you’re leading growth at a SaaS company, so I thought I’d share how Lisa (head of marketing at [CompanyName]) used our tool to increase demo bookings by 38% in 30 days.
She explains it better than I can. Here’s the 60-second video.”
→ [Vibeo Link]

This is how modern sales works.

How to use vibeo.ai in your outbound

With Vibeo, you can generate testimonial content and use it immediately in your sales workflow.

1. Collect: Send a shareable link to your customers. They can record from any device, no login needed.

2. Edit: AI adds branding, subtitles, and formats your video.

3. Share: Each video has a unique link with call-to-action and analytics.

Example use cases:

• Attach a testimonial in your follow-up

• Embed a customer story in your outbound sequence

• Share proof on LinkedIn to warm up cold leads

• Link directly in your HubSpot, Outreach, or Salesloft campaigns

Results you can expect

Our early users see:

• 45% increase in cold email reply rates when using video proof

• 60% demo conversion from pages that include testimonials

• Shorter sales cycles thanks to upfront trust

Bonus: personalize your outreach at scale

With Vibeo, you can even create multiple video variants for different customer segments.

Sell to HR teams? Show a testimonial from a CHRO.
Targeting marketers? Use a clip from your head of growth customer.

This adds relevance without reinventing your outreach every time.

Conclusion: stop pitching, start proving

People don’t trust brands. They trust people.
Let your customers do the talking and your prospects will start listening.

Start collecting customer proof today at vibeo.ai