Blog

Julia
—
Apr 17, 2025
Collecting testimonials isn’t just a nice-to-have — it’s your most powerful trust asset. Learn how to turn raw customer stories into sales-driving video content at scale.
Most companies collect testimonials.
Very few actually use them to grow.
They gather nice words from happy clients, drop them on a single page, and forget about them.
No strategy. No system. Just a checkbox.
But here’s the thing: real customer stories are the most powerful asset you have to build trust, especially when they're in video format.
So let’s fix that.
most testimonials never reach their potential
Buyers don’t care about claims.
They care about proof.
They want to hear from people like them. Not sales reps. Not polished decks. Not generic reviews.
They want to hear the real stories. Why someone chose you, what problem they had, and how you helped solve it.
But here’s the catch:
Most companies either don’t know how to collect good testimonials, or they don’t have the time and team to do it properly.
what makes a testimonial actually convert
A strong testimonial follows a simple structure:
what was the problem
why did you choose this solution
what changed after using it
would you recommend it
And video adds a layer you can’t fake: tone of voice, emotion, body language. It’s more personal. It sticks.
You don’t need a full production team to make this work — just the right process.
the real bottleneck: doing this at scale
Most businesses face 3 challenges:
collecting good video content takes time
editing and branding videos requires skills or budget
using the videos across marketing and sales isn’t automated
That’s exactly why we built Vibeo.
You send a link. Your customer records their video.
We do the rest — edit, brand, subtitle, and generate a ready-to-share video in minutes.
video testimonials aren’t content. they’re assets.
Think of each video as a trust-building tool you can use everywhere:
landing pages → increase conversions
outbound emails → stand out in inboxes
LinkedIn posts → boost reach
case studies → bring stories to life
CRM follow-ups → build credibility
And the best part? The more you collect, the easier it gets.
You create a loop:
collect → edit → share → build trust → attract more clients → collect again
how to get started in under 2 minutes
Start by creating a video campaign on Vibeo.
Customize the questions, send the link to your clients, and let them share their story.
Every testimonial you get is instantly edited, branded, and ready to publish — no editing skills needed.
I’m Yassine, founder of Vibeo.ai. I believe people don’t trust brands — they trust other people. I’m building a world where businesses earn trust not by talking louder, but by letting their customers speak for them.